COLLEGE HANDBAGS -  DESIGNER LOOK WITHOUT DESIGNER PRICE

                                      Our collegiate handbags are unique and officially licensed.  They  bring a fresh spirit
                                                   and approach to what ladies young and old take to the game in support of their
                                                   favorite NCAA team.  When  mascots and letters are used, they are embroidered.   
                                                   Our megaphones and some bags are trimmed with a leather-like material and other
                                                   bags are made from micro fiber.  We give that special designer feel without the
                                                   designer price.  

                                                   We believe a revolution is occurring in the sport  team merchandise world with 
                                                   collegiate handbags by Sandol Living Fashion, the ones we carry.

                                                   We hope our experience will be helpful to our readers because our goal is to have 
                                                   satisfied customers.  When searching our website, and you see an item of  interest,
                                                   email us to see if it is carried for the college of your choice.

                                                   Feel free to email our site to a friend. www.LSpecialty.biz

                                                                                              by:  Catherine
                                                                                              copyright 2006

PREMIUM COLLEGIATE PRODUCTS THE WAVE OF THE FUTURE

From our point of view at L & W Specialty Shop, it depends on the audience you are
marketing to.    According to an article in The Market,  "Buying power of Alums Want the Good
Stuff, School Pride."  Older university alumni - are demanding high-end collegiate products.  
That does not mean that we will throw key chains, T-shirts and hats out of the window.  We
will always have that generation of buyers that these items appeal to.

"The Baby Boomers with money want to show off their schools with nice items for the desk or
home," says  Bert Anderson, owner of Janco Studio.  This age group also like a great looking
collegiate handbag, wallet or carry-on.    According to License magazine's 2005 industry
Annual Report," sports licensing is an $18 billion industry, with collegiate licensing a $2.8
billion segment of that.  The magazine (www.licensemag.com) also designates  "high-end
merchandise" as a growth opportunity for retailers.

We at L & W Specialty Shop welcome the trend toward high-end collegiate products and
sees it as a growth opportunity also.  There is a void there that will now be met.

Two of our best -selling college purse are our Collegiate Trio and The Twosome Bag.  They
are  second in line to the  largest price tag for our shop.  We believe the style, functionality
and diversity  appeals to alums  looking for a prestigious looking bag.

Our goal at collegiatehandbags.com is to strike a happy medium for our buyers and offer a
unique and affordable college purse or gift item along with excellent customer service and an
enjoyable shopping experience.

Carolyn

TIPS TO CONSIDER FOR COLLEGIATE HANDBAG SHOPPERS

(Give Collegiate  Handbag  Shoppers what they deserve)

One  good sign of a satisfied customer is when they place repeat orders with  your  
business.   Purchasing collegiate handbags is no exception. .  Handbag buyers are looking
for retailers to treat them as if they were diamond shopping.  After all, it’s that winning
combination of team pride  and team spirit when they carry a collegiate bag in their hand or
on  their shoulder.

Provide  style and design options
When a customer choose your website, they  really would like to make a purchase.   Offer  
them handbags with different styles,  designs  and colors.  Include something for every
shopper,  such as, large and small handbags, totes, organizers and wallets.  Your
collegiate handbags should also reflect customers who might like traditional  and  
contemporary styles.

Allow space for comments when placing order
Our customers at  L & W Specialty. Shop Inc.,  notice  when styles are  available for some
schools and not for  others.  Allow space for a little note when placing an order so they can
share this at the point of purchase.

Get orders out fast
It’s  a great feeling when customers receive an order earlier  than expected.  We have gotten
excellent ratings on this area alone. Every customer order is important even if they are not
selecting next day delivery.  Choose the shipping option that works best for your business
and customers.

Make your price attractive and purchasing easy
When collegiate handbags are priced attractively, it helps the  buyer to decide on making the
purchase.. This coupled with no hassle at checkout will add value to  your business and
provide a good shopping experience.

Provide a rating opportunity
One of the best ways to evaluate customer service and their experience at your web shop is
to  give them an opportunity to express it by using a rating tool. This is invaluable for growth
and profitability.

This article is offered by Carolyn Lawrence of L & W Specialty Shop Inc. a national seller of
Collegiate Handbags.
For more information, visit  www.LSpecialty.biz (copyright 2006)

COLLEGIATE HANDBAGS - OFFICIALLY LICENSED 

The collegiate fan is not interested in knock-offs, fakes,  look like it's real
or  disclaimers.  She is more interested in proclaiming the
morning after a game a gleam of joy, excitement and a feeling of
support for her favorite NCAA sports team.  Her authentic handbag is officially licensed and
embezzled with a mascot, embroidered letters, embossed in a name
true to that university or college.  She proudly carries the
collegiate handbag, wallet, purse, backpack or tote.

You can laugh with  your college purse, have fun, swing it over your shoulder, walk the
red carpet and know one will think you are a show off.  They
will cheer you on.  You stand behind the logo, Collegiate handbags introduces
you and the college or university  you represent or cheer.

What other handbag is more suitable to celebrate a victory or lost and still  stand proudly behind the
mascot, the team,  college or university?  It's the collegiate handbag 

Search until you find your collegiate handbag.
 The one with the designer name and color scheme you
personally endorse.

L & W Specialty Shop Inc., collegiatehandbags.com, offers for sale officially licensed collegiate
handbags and other gifts for your shopping pleasure.  Search our website for over 20 styles and sizes ranging from small to large.